You know scale-up the playbooks, you've run the channels - but the strategy was decided two levels above you, and your best ideas died before they got approved. This role is the opposite: you own the whole marketing function, and you sit on the leadership team from day one.
We're hiring a Senior Marketing Manager to own demand generation and product-led growth at Littledata. You'll report directly to the founder/CEO and be measured on one thing above all others: MRR from new brands.
You'll set Littledata's marketing OKRs, with a clear focus on growth: self-serve installs first, SQL generation to support. This is a hands-on role: you'll build the plan and execute most of it, with one direct report and freelancers to extend your reach. Everything you learned in a bigger team, applied with none of the friction: your numbers, your calls, your credit.
Deliver on targets and grow the function, and the natural path is Head of Growth within 18 months. You'd present the growth story to the board, not prepare slides for someone else.
What you'll own
Demand generation. Paid campaigns (LinkedIn, Shopify, search), organic search, partner activity, and events. You set the mix; optimise for CAC efficiency.
Content and distribution. Littledata's voice across LinkedIn, blog, newsletter, case studies, and video. Position Littledata as the leader in accurate ecommerce tracking.
Website and conversion. Landing pages, CRO, inbound capture. Own the full conversion journey and shape positioning directly.
Partners and agencies. Build repeatable co-marketing programmes with Shopify agencies and technology partners that generate referrals and expand reach.
Reporting. Track what generates new MRR.